HIBS100 Influencer Inspiration – Forever Amber


It’s a great pleasure this month to catch up with Amber McNaught, whose blog Forever Amber is not only in the top ten of women’s blogs in the UK but is also a top ten women’s lifestyle blog and is top of the tree of our very own HIBS100 as well. Added to that, Amber has just written a book, My Blogging Secrets, and she is expecting a baby.

Despite the whirlwind, we were able to have a lovely sit down and chat with Amber. As anyone who’s visited her blog knows, she writes like an angel and covers the topics everyone wants to know more about. Here are the answers to all those questions you’ve always wanted to ask her:

What are your top three blogging tips?

1. Be yourself – I think far too many bloggers get caught up in the idea that they have to blog a certain way, or model themselves on other people, but I always think the most interesting bloggers to follow are the ones who stand out from the crowd.

2. Tell your story – My most successful posts by far tend to be the more personal ones, where I’m talking about some aspect of my life: don’t be afraid to tell your story, and let your readers know the real you.

3. Be consistent – You don’t have to blog every day, or stick to a very rigid schedule, but I do think it helps to be consistent, and not just drop off people’s radar for weeks at a time!

What are your blogging plans for 2017?

I’m currently pregnant, so most of my blogging plans are on hold for the moment, while I try to schedule posts in advance to let me take some time off when the baby arrives!

Why did you start blogging?

I’ve always kept journals, and had an urge to document my life in some way, so when I stumbled upon the world of online journaling, as it was known back then, I was instantly hooked: I’ve been writing about my life online, in some form or another, ever since.

What are three of your best posts from the past year?

I’d say…

Inside Instagram: fake comments, fake followers, fake everything

Why we need to talk about miscarriage

Stop the internet, I want to get off

Which blog do you love to read?

Lately I’ve been loving Captain Awkward (https://captainawkward.com/) – advice for every awkward situation you could ever find yourself in!

Thank you so much, Amber, for finding time to share and we wish you a restful (if possible) and enjoyable pregnancy. And we’re looking forward to hearing about how you get on with the adventure of parenthood ahead 🙂


Alice Cullerne Bown is a blogger, author, journalist and fanatical cushion-plumper. She spent much of her childhood creating room sets in shoe boxes and now attempts to style her real-life home, despite the best efforts of her husband, two children, two stepchildren and two cats. She is addicted to home makeover shows and likes to Hoover while watching Obsessive Compulsive Cleaners. She blogs at DD's Diary, www.dulwichdivorcee.com, and you can catch her on Twitter at @DDsDiary

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So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at bloggers@fleaenterprises.com with any questions or comments.

Thank you!

The Flea Network Team

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