Guest post by Siri, a software engineer and London based food and wellness blogger at www.fatrainbow.com. She is passionate about sharing easy and healthy recipes, motivational tips that help people to lose weight and maintain a active lifestyle. She is also interested in sharing her knowledge on the technical side of blogging and passionate about advocating self love and mental health wellbeing. You can reach out to her via her blog or on Instagram www.instagram.com/fatrainbowgirl.
It’s not too late to start making your blog ready for the holidays season. People are spending time online more than ever this year and that doubles up even during the holiday season.
Readers often seek help for gifting ideas, recipes, how to manage a party table, what to do with leftover recipes (excuse the food blogger in me, lol) and even how to manage to be lonely while people around them are privileged to spend time with their families.
So you get me right? It’s not too late to roll out some content on your blog in this holiday season that you could greatly benefit from. If you already are on a holiday, make sure you follow these tips net year!
Here are 5 simple ways that can potentially draw more traffic to your blog this holiday period. A few of the tips might be focussed for food bloggers but these can be applied for any niche. So, let’s begin …
Identify the holiday-related target keywords
This should ideally be ready at the start of Q4 as Google takes its sweet time to rank your content. But if you have a good social media presence it’s never too late to start. Identify the target keywords that are relevant to your niche, It’s good to target less competitive words to offer quality content and to stand out from the crowd.
For example, food bloggers could concentrate on vegan roast recipes, fat-free gravy etc. Fitness bloggers could target keywords like how to control excess eating during holidays so you could craft content and deliver to the target audience.
Also, this is the time to take advantage of affiliate marketing so your targeted keywords should be able to offer what the reader is searching for. Readers will be happy to use your affiliate links if you provide information useful to them.
Utilise your old content
Updating old content really is an easy strategy to prepare your blog ready for the holiday season. May of your old posts that are relevant to holidays might have been deeply buried in the innumerable pages of your blog.
Identify such posts and try to include the holiday targeted keywords as applicable. Create fresh pins to those posts and schedule as Pinterest always give preference to fresh pins. Check the internal links and affiliate links in these old posts.
If you have a great chocolate chip cookie recipe its time to update it and make it holiday ready! Break up any long paragraphs into smaller chunks update the recipe card for any missing measurements or include details on how to store the leftover cookies.
Repost them to bring it to the front of the blog or make it available on your home page for users to notice quickly.
Execute a creative promotion strategy
I cannot stress enough how important this is. PROMOTE, PROMOTE, PROMOTE!
Find ways that don’t appear junk to the readers. Send out an email to the user every time you update an older blog post even, most of them don’t mind even if it’s old and they hardly notice.
Readers would like to get reminded about any useful information so get creative in your emails (if you are not using email marketing yet, make it your #1 priority ). Try not to post the links to your blog like a robot, explain any helpful tips surrounding the topic and give your link as additional information.
You could post on Instagram Stories often and add relevant links to your blog and affiliate links even. Post how you are planning for holidays and ask them to DM you if they need any help. Personal connections go a long way and readers will trust you more.
Concentrate on post-holiday search content too
This is something so many bloggers ignore. January is a great time people are motivated to start doing a thing for themselves like trying to lose weight or starting a new self-discipline schedule. Try to target on those topics that are relevant to your niche.
One good way to get in more email subscribers is to start a free challenge on your blog relevant to your niche. If you have a blog about food and fitness, you could start a free online challenge on how to get back to normal eating after holidays etc. Invest in a good email marketing platform and create a simple 5-day email series.
Readers are often highly motivated at the beginning of the year so try to utilise that period by providing quality and useful information during this time.
Holiday content ideas
Here are some holiday content ideas that may be helpful for you:
- Holiday Gifting Guides
- Blog Courses Discounts
- Holiday recipes for Christmas, Thanks Giving, New year
- Weight Loss Challenges in the New Year
- Self-Care Ideas When you are alone in Holiday season
- How to not make the dark weather depress you
I hope these tips are helpful for you. Please comment below if you have any other tips. Happy Blogging and Happy Holidays!