Becky Pink’s blog pinkscharming.com is for people looking for easy ways to live a more eco-friendly, ethical lifestyle. Becky is passionate about helping readers make a positive difference to their home, wardrobe, beauty regime, and family life, by offering ethical and eco-friendly alternatives, to show that slow living doesn’t mean missing out. Becky inspires readers about the simple, small changes we can all make to be more eco-friendly, and the easy and often affordable ways they can make a difference. Becky tries to break the greener lifestyle down into smaller, more easily manageable steps, so it doesn’t feel so overwhelming. Follow Becky across social media: Instagram, Facebook, twitter.
What inspired you to start a lifestyle blog?
I first started my blog about 6 years ago, to record my memories of being a mum, and also to get experience in digital. I left my job as a copywriter at a multi-national beauty company to go freelance and all of my experience was in print. It was obvious I needed digital copywriting and content creation experience, so this was the best way for me to get it. The writing part was easy enough to begin with, but the tech side was much more of a challenge, as was learning SEO!
Has your content changed much since you started?
My content has changed a lot since I started blogging: from more of a personal diary with the odd recipe and DIY thrown in, to advice and tips on living a greener lifestyle along with DIY and interiors content, clean beauty and ethical fashion reviews. I still write a few recipes as they tend to do so well on Pinterest. I don’t talk as much about family life anymore, as my children are getting older.
What social media platforms do you use most/find most successful?
I find Pinterest the best traffic driver after Google, and spend a lot of time on my content there. Instagram and Facebook are great for building a community and awareness of my ‘brand’, but I don’t find it as successful for getting people to click through to my blog. I probably spend too much time on Instagram vs the engagement I get.
Can you share the three most popular posts on your blog?
The most popular posts on my blog are ones that get shared over and over on Pinterest and aren’t actually about the eco lifestyle:
How do you balance blogging and real life?
Not very well! Sometimes I wonder if I spend more time on it than I should, and I often work in the evenings and at weekends, if not directly on my blog, on promoting posts on social media. It is worth it for me as it is a great portfolio and has directly led to landing freelance copywriting contracts, as well as providing direct income.
Can you share any tips for newer bloggers who would love to set up a lifestyle blog?
I’d say think really carefully about your intended audience, and research what they are searching for. Consider what type of content will help and inspire them, and how you can give that information in a different way from other bloggers or content creators.
When you go from being a more personal blog to a more informative lifestyle blog, I think you need to take a little bit away from what you are interested in, and move to what people are actively looking for, and think more like a magazine or newspaper. And I’d also say don’t underestimate how much time you need to spend on it, and how much you need to learn. To run a blog you need to be your own copywriter, tech department, stylist, photographer, editor, designer, PR, and digital marketing expert: it’s a lot!
Get your email list up and running as soon as you can: you can set WordPress up to email out every post as it goes live, so once you’ve set that up, you don’t have to write emails in addition. But if you have time, that would be great. (I don’t!)
I started off on WordPress dot com and fairly quickly moved over to WordPress dot org so that I owned it. I don’t regret that though as the dot com version is much easier than the dot org, so it’s a great way to learn. But you are much more restricted with it so in my opinion it’s better to swap when you feel more confident.
If you could go back in time to when you first set up your blog would you do anything differently?
I would name my images and do proper ALT text. I’d also think about my structure and categories more, and use fewer Tags as on some I have loads. Some of (OK all of) my early posts make me cringe so much, but it’s a steep learning curve and it’s so satisfying to see how far I’ve come, in my ideas, writing, SEO, and especially my photography!
Which blogs do you love to read for inspiration?
I love Love Chic Living, The Twinkle Diaries and Boo and Maddie for interiors ideas and inspiration. As a parent, I also read parenting blogs like Laura’s Lovely Blog and What the Red Head Said when I have time.
What are your blogging plans for the next 12 months?
I’m going to continue working on my Pinterest strategy and also work on my site speed. I have been meaning to create a Lead Magnet for about four years so maybe this is the year for that! I always have lots of ideas fizzing in my head so it’s a case of pinning them down and working out which to tackle first. I find with blogging there is always more we can be doing, so I try to reign myself in, so I don’t get overwhelmed.