About Us

What is the HIBS100?

The HIBS100 is a brand new directory of UK lifestyle bloggers. We provide a single destination where you can find some of the UK’s best lifestyle blogs, the community focus is on topics such as fashion, beauty, food, home and interiors, and travel, and rank all of the blogs in our community each month, so you can see at a glance which blogs are the most popular, influential and engaging.

The site is brought to you by the team behind the popular Tots100 index of UK parent blogs, and the Foodies100 index of food and drink blogs.

How are the scores calculated? 

Blogs are ranked using a unique algorithm developed by our in-house experts that considers factors such as traffic, domain authority, social media reach and engagement.

A blog’s HIBS100 ranking is based on a combination of metrics including:

  • Number of in-links
  • Weight and recency of in-links
  • Klout and Kred scores
  • Page impressions and unique visits

You can see a more detailed explanation of our metrics here.

who can be listed?

The HIBS100 is a directory of independent UK lifestyle blogs. Blogs listed in the community focus on lifestyle topics, such as fashion, beauty, food, home and interiors, and travel. We do not accept blogs written by third party freelance writers, such as newspapers, magazines and online magazines.

If you are unsure about whether your blog is eligible, please contact us and we will be happy to advise whether your blog is suitable for HIBS100.

We do have other sites that might be a better fit for your blog if you blog primarily about;

If our editors consider your blog does not meet our listing criteria, we reserve the right to remove your listing from HIBS100.

Want to join our team?

We are always interested in talking to bloggers about joining our team, as a regular contributor or as a one-off guest post author. To find out more about current opportunities with our company, please email admin@fleaenterprises.com with details of your interests and experience.

there’s a problem – what can i do?

Because our index relies on other people’s software and websites, sometimes problems can occur – if this happens let us know and we will do our best to fix it as soon as possible. You can also log in to your account to see a complete break down of all your scores.

Can you remove my blog?

Of course. If you are the site owner and would prefer we don’t list your blog, then we are happy to remove you, no questions asked. Remember too, that you can be listed in HIBS100 without opting in to our brand messaging platform – you can always amend your preferences to ensure you are not contacted by brands if you prefer.

Who publishes the Hibs100?

The HIBS100 is published by Flea Enterprises Ltd. The company is owned by full-time blogger and former journalist Sally Whittle, who writes her own blog at Who’s the Mummy. Flea Enterprises also publishes the Tots100 and Foodies100 blog indexes, and runs the annual MAD Blog Awards for UK parent blogs.